In our recent Project to Product Open Forum, we gathered leaders, practitioners, and transformation experts to explore the challenges and opportunities of moving from a project-centric to a product-centric way of working. The conversation couldn’t have been more timely; with only 2% of organizations fully mature in these transformation attempts and with a failure rate of 70% for business transformations, the shift is proving to be more difficult than anticipated for many organizations.
We began the forum by introducing some of the key barriers that organizations encounter when attempting to make the transition as highlighted in the Project to Product State of Industry Report 2023 by PlanView. We then invited participants to join breakout discussions where they could discuss and share their experiences and ideas. Several recurring themes emerged:
The Project Funding Trap
Breaking Dependency Bottlenecks
Fostering Rapid Customer Feedback
Building Strong Product Management
The Role of Organizational Dynamics
Speakers
Erica Engelen, Founder @The Flow Hive | Team Topologies Valued Practicioner
Rich Allen, co-founder of the Developer South Coast technology user group | Team Topologies Valued Practitioner
Key Takeaways
Continuous Funding over Project-Based Funding
Independent, Self-Service Capabilities
Flow Metrics Are Critical But Hard To Measure:
Rapid Customer Feedback
Empowered Product Management
Embrace Socio-Technical Systems
We enjoyed running this open forum, which provided invaluable insights and reaffirmed the importance of creating an environment where change can emerge organically. As organizations continue their journey from project to product, it is critical to focus on building the systems, structures, and cultures that support this transformation.