Building Africa’s Super App: Yassir’s Evolution with Team Topologies
How did North Africa's leading super app scale from 50 to 400 engineers while achieving 140% deployment frequency increase using Team Topologies?
Yassir's transformation from ride-hailing startup to 8-million-user super app demonstrates how Team Topologies can solve the unique challenges of mobile-first platforms at scale. Facing tangled team structures and delivery bottlenecks during rapid expansion across 45 cities in Algeria, Morocco, and Tunisia, this $150M-funded company applied stream-aligned teams, platform services, and enabling teams to slash cycle time by 60% while maintaining quality. Their journey shows how the "SAUCE" principles (Small, Audience-focused, Cross-functional, Enabled teams) combined with evolutionary organizational design can support hyper-growth from 3 million to 8 million customers in just three years.
What you will learn in this case study
🔵 Why traditional project-based teams created communication bottlenecks and misaligned priorities during super app consolidation
🔵 How stream-aligned teams organized around business domains (mobility, delivery, financial services) eliminated handoffs
🔵 The evolution from mobile integration platform to dedicated Super App stream-aligned team with clear business metrics
🔵 How enabling teams (Agile Coaching, Product Quality Specialists, Staff Engineering) reduced cognitive load across 400 engineers
🔵 The iterative 4-month cycles that drove continuous organizational adaptation and 230% employee satisfaction increase
