Adidas: Transforming Through Team Topologies and Platform Engineering
How did Adidas transform from outsourced IT to a platform-powered digital leader achieving 53% revenue growth during the pandemic?
Adidas's journey from vendor-dependent operations to internal platform engineering excellence demonstrates how Team Topologies principles can drive massive digital transformation and business resilience at enterprise scale.
What you will learn in this case study
🔵 Why Adidas moved from outsourced development to building internal engineering capabilities
🔵 How platform teams enabled self-service and reduced cognitive load across the organization
🔵 The 50/50 effort allocation strategy that balanced platform development with user enablement
🔵 How business-focused metrics guided platform evolution and demonstrated value
🔵 Lessons from surviving and thriving during COVID-19 with platform-powered agility
